W Hotel Bali
Project: Wayfinding and Signage
lient: Starwood Hotels
Team: DPC Design
Signage Location Plan & Schedule
Concept Design & Development
Management & Supervision
About the project
W Retreat & Spa consists of 237 chic and glamorous hotel guestrooms and villas. The interior is finished in silver and granite, with vibrant colours to mimic Bali’s famous sunsets.
The wayfinding strategy was to create an identifiable pathway with a family of sign types, colours and materials applied to the whole route. The signages are mainly using simple laser cut polished stainless steel to compliment the interior design and to reflect its modernity. For villa area, text and symbol mounted onto aluminium panel oven baked powder coated with dark charcoal colour.
A key strategy was to create strong “W” icons at public arrival and beachside as the gathering point. These landmarks set a strong visual language that was then echoed in subsequent supporting signage.
Copyright: AB Concept, DPC Design Pte.Ltd.